MAN OF STEEL: DSRW
WARNER BROTHERS
Viral website to promote the trailer reveal for Man of Steel. The goal is to recognize a pattern of sounds and mark them off in the corresponding boxes provided to unlock each interstellar signal. Users from around the world work together in realtime to unlock all the messages. The final message are Kryptonian numbers that translate to an ip address where the trailer was shown.

GOALS:
Generate internet buzz and excitement around the release of the first trailer for Man of Steel. Create a game that people can globally participate in and drive repeated traffic throughout the day.

RESULT:
We created a fictitious 'SETI' like company that intercepted signals from outer-space. Users collaborated to solve the signals and release an image. Throughout the day new signals would come in.

Fan websites picked up on the project and we had we had many visitors working together. We used the same framework for another set of signals later on in the campaign.
ROLE
TECH LEAD AT AVATARLABS
TECH
HTML 5 | JAVASCRIPT | PHP | MYSQL