My Little Pony:Facebook Live
AvatarLabs
To build excitement and deliver a unique experience for My Little Pony: The Movie, AvatarLabs partnered with Lionsgate, Hasbro and Adobe to host an animated live event, an industry first. In the live Q&A session, fan-favorite characters Twilight Sparkle and Pinkie Pie responded in real-time to questions and comments submitted from around the world. The groundbreaking Facebook Live event was made possible through AvatarLabs’ innovative and unique integration of Adobe Character Animator, Unity software, and other digital tools. Pegasisters and Bronies everywhere were treated to exclusive and first-look content during the live feed; most importantly, they were given an unprecedented opportunity to interact live with their favorite characters in a new and meaningful way.
ROLE
Dir of Innovation
TECH
Adobe Character Animate | Unity | Steaming